Title: Founder and Chief Executive Officer
Company: StrawberryFrog
Location: Bronxville, New York, United States
Scott R. Goodson, founder and chief executive officer of StrawberryFrog, has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements, and leadership in communications.
Mr. Goodson has amassed over four decades of experience in the field of communications and business innovation, spanning from 1981 to the present. He began his academic journey by obtaining a Bachelor of Arts in social science with honors from Western University in 1981. Throughout his illustrious career, Mr. Goodson has held pivotal roles in various organizations, showcasing his entrepreneurial spirit and leadership acumen. Since 1999, spanning over two decades, he has been the co-founder and chief executive officer of StrawberryFrog, a renowned global creative agency. Additionally, he spearheaded the establishment of multiple StrawberryFrog branches worldwide, including in Dubai, Singapore, India, Amsterdam, and Brazil. Prior to this, from 1987 to 1996, he served as the owner, chief creative officer, and investor at Welinder Advertising in Sweden. Furthermore, from 1997 to 1999, he held the position of executive creative director at JWT.
Mr. Goodson’s professional pursuits extend beyond his corporate endeavors. He co-founded Inplural, where he currently serves as a co-founder, contributing to product and organizational innovation. He is also deeply engaged in civic and creative pursuits, serving as a board member at Bishop’s College School since 2019 and as a mentor, investor, and advisor at The Marketing Academy during the same period. Furthermore, he has been a chairman of the Purpose Jury since 2024 and previously served as a chairman of New York Festivals and Future Marketing Summit.
Mr. Goodson’s innovative contributions and thought leadership are evident in his creative works and publications. He has co-hosted the podcast “Planet Purpose” since 2021 and hosted the podcast “Uprising!!!” since 2016. Additionally, he has been a contributing writer for Harvard Business Review since 2011 and a co-author of “Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company,” published in 2021. His articles have also been featured in prestigious publications such as Forbes and Inc. Magazine. Additionally, his achievements have been recognized with numerous awards, including the Cannes Lions Awards, the Effie Gold Award, and the D&AD Awards.
Mr. Goodson attributes his success to his education, strong mentorship, and his experience of living and working in various countries. He grew up and completed his education in Canada before moving to Japan for work. Subsequently, he lived in Sweden for a decade and then spent seven years in the Netherlands before settling in New York and then opening offices in Brazil, UAE, Singapore, and India. Living and working in different countries enabled him to gain valuable insights from diverse cultures.
Mr. Goodson’s career has been characterized by groundbreaking ideas and impactful initiatives. One of the highlights of his career is his pioneering use of social movements as a system to engage consumers and employees, which has proven highly effective. He has led movements for various global brands, addressing critical issues such as gun violence prevention and opioid addiction awareness.
Looking ahead, Mr. Goodson envisions further expansion of his impact and contributions to the world. He plans to continue building an engineering business while making a positive impact on society. His current projects include initiatives with Truist Financial, Walmart, Pandora, and Northwell Health, where he aims to drive positive change through purpose-driven strategies and innovative approaches. For aspiring professionals in the industry, he offers advice to embrace diverse experiences, pursue continuous learning, and harness the power of communication to drive positive change.
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