Title: Broker and Owner
Company: Country Club Properties
Location: Highlands, North Carolina, United States
W. Terry Potts, broker and owner at Golf Course Properties of Highlands & Cashiers Inc., has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements, and leadership in real estate.
With 42 years of experience to his credit, Mr. Potts has carved out a distinguished career in the field of real estate. Currently excelling as the owner and broker at Country Club Properties, a role he has held since 1990, where he specializes in Greater Highlands real estate sales. In this position, he manages real estate sales and oversees four offices in the Highlands area, consistently ranking among the top two sales performers. Country Club Properties provides high-quality, professional, and transparent services to its clients, having built a loyal customer base.
Prior to this position, Mr. Potts was active as a broker at John Schiffli Real Estate from 1980 to 1990. Laying a solid foundation for his future success, he pursued an education at Western Carolina University. He continued his academic efforts by becoming a licensed real estate agent through Southwestern Community College in 1982.
Throughout the duration of his career, the highlight that stands out the most for Mr. Potts is his personal life, having been blessed with a loving wife and children. Professionally, his most notable accomplishment is expanding his business to four offices in the Highlands area and consistently ranking among the top sales performers. He distinguishes himself in the real estate profession as a fifth-generation native of Highlands, with deep-rooted family ties to the area.
One of the main challenges Mr. Potts has faced in his line of work is ensuring that others can keep pace with his ambition and drive. He believes that in an industry where everyone strives to be the top contender, maintaining momentum and standing out can be demanding.
Mr. Potts is immensely grateful for the opportunities his career has provided, particularly in the context of a small-town setting. Reflecting on his professional journey, he believes that choosing this path has been the most rewarding and fulfilling career decision he could have made.
Looking ahead, Mr. Potts aims to continue his success but looks forward to a gradual transition in the coming years. Prioritizing quality time with his wife, he envisions a more relaxed approach to real estate, possibly involving occasional consulting or selective projects to maintain involvement in the field while achieving a better work-life balance.
When giving advice to aspiring professionals, Mr. Potts emphasizes that success in the real estate profession requires dedication, hard work, and perseverance. He advises newcomers to invest time and energy into building their knowledge base, networking, and marketing themselves effectively. He emphasizes that while online platforms can be useful tools, they cannot replace the need for personal initiative and hands-on involvement. He believes that success in real estate is achievable for self-starters who are motivated and willing to put in the necessary work, understanding that it is a journey requiring patience and consistent effort over time.
Mr. Potts’ career in real estate is marked by his deep connection to the Highlands community, his professional achievements, and his commitment to integrity and excellence. His journey serves as an inspiration to aspiring real estate professionals, demonstrating that success is built on a foundation of hard work, local knowledge, and a genuine commitment to serving others.
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