James Michael Senior

Title: President and Chief Executive Officer
Company: National Championship Enterprises LLC
Location:
Louisville, Kentucky, United States

James Michael Senior, President and Chief Executive Officer at National Championship Enterprises LLC, has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements, and leadership in rent-to-own services.

After graduating from high school, Mr. Senior began working at a local cable company, rising to become a manager over his five-year tenure. Shifting industries, he joined Kirby Vacuum Cleaner and began selling vacuum cleaners door-to-door. Following his time with Kirby Vacuum Cleaner, he opened his own roofing company, which he managed for eight years. In 2017, he was presented with the chance to join a newly established company, National Championship Enterprises LLC, which does business as Champion Sales and Lease. As the company was in a fledgling phase, he felt that he could have a significant impact on its future direction and on the culture of Louisville, Kentucky, where the business is based. This opportunity also allowed him to provide better care for customers, setting a standard for excellence. With two stores in southern Kentucky and two in Nashville, Tennessee, Champion Sales and Lease offers furniture, electronics, and appliances, making it possible for those who do not want to use credit to buy new products. Initially joining the company as a store manager, Mr. Senior oversaw the Louisville and Nashville region prior to becoming the president and chief executive officer in 2020.

Despite previous struggles, under Mr. Senior’s leadership, Champion Sales and Lease has flourished over the four years he has served has president and chief executive officer. He takes pride in cultivating a work culture where employees thrive and find joy in their work. Reflecting on his career, he attributes his success to his faith and his genuine love and compassion for others, including customers and employees. Champion Sales and Lease’s commitment to treating customers like family distinguishes it from other businesses and contributes to its success as a family-oriented enterprise. By prioritizing personal connections over numbers, the company creates an environment in which all are valued as individuals not statistics. This approach emphasizes the importance of nurturing relationships and understanding the unique needs of each person the company interacts with. Mr. Senior believes in rewarding and helping others, and he sees the rent-to-own industry as the best way to accomplish this.

Over the next three to five years, Mr. Senior is dedicated to expanding Champion Sales and Lease. He aims to establish three to five additional stores and strives for excellence in their respective markets, planning to expand the company’s brand presence in Louisville. As the company grows and evolves, she hopes to reach $4.5 million in revenue at each of their locations.

For more information, please visit:
Champion Sales and Lease

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