Aarun Varanasi

Title: Head of Insights and Research for the Ring Division
Company: Amazon
Location: Anaheim, California, United States

Aarun Varanasi, Head of Insights and Research for the Ring Division at Amazon, has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements, and leadership in consumer and product insights.

With years of experience to his credit, Mr. Varanasi has excelled as the head of insights and research for the Ring division at Amazon for the last six years. In his present position, he supervises five core teams dedicated to research, product and performance testing, and market analysis. His expertise in consumer technology and understanding human behavior has been instrumental in his success, allowing him to develop impactful products and meaningful experiences.

Mr. Varanasi’s professional path has been marked by significant milestones. Since 2022, he has held concurrent roles as a senior manager of program management at Amazon Lab126 and a principal program manager at Ring. In these posts, he has been pivotal in expanding teams and enhancing product development processes. He has likewise led the insights and research team at Ring since 2017, growing it from a single member to a global team of 80 individuals. His previous roles include a second- and third-level manager of program management at Amazon Lab126 between 2018 to 2022 and the head of research at Ring from 2018 to 2019. In the years prior, Mr. Varanasi was active as  product specialist at Apple from 2013 to 2016 and a project manager at Centercode from 2016 to 2017.

Mr. Varanasi initially pursued an education at Irvine Valley College, from which he earned an associate degree in business administration from Irvine Valley College. He subsequently supplemented his academic efforts at Pepperdine University, from which he graduated with a Bachelor of Business Administration. In the near future, he plans on completing his postgraduate studies and obtaining a Master of Business Administration at Pepperdine University. His education has played a crucial role in his career achievements, providing him with the foundational knowledge necessary for his work in technology and consumer insights. Influenced by his late father, who was a director at the National Aeronautics and Space Administration (NASA), Mr. Varanasi has always been driven by a passion for technology and innovation.

Outside of his primary responsibilities, Mr. Varanasi is involved in community service and civic organizations. He volunteers at soup kitchens and participates in community volunteerism, which reflects his commitment to giving back to society. He also contributes as a board member for UC Riverside Startup and an internal board member at Amazon, providing his expertise to foster innovation and growth within these organizations.

Born in Red Bank, New Jersey, Mr. Varanasi enjoys surfing, playing soccer, photography, spending time with family, and traveling in his spare time. Furthermore, he is a devoted family man with two wonderful children. Looking toward the future, he aims to establish himself as the director of research while increasing his visibility in the marketplace and diversifying the range of products he oversees. Ultimately, Mr. Varanasi aspires to advance to a position as an associate vice president or executive in research.

Mr. Varanasi’s journey from consumer banking to the tech industry highlights his adaptability and foresight in envisioning future trends. His holistic approach integrates elements of technology, sociology, and psychology, enabling him to delve into consumer behavior and market dynamics effectively. As he continues to innovate and enhance user engagement at Amazon and Ring, Mr. Varanasi remains committed to leading teams that prove the value of insights and research across all aspects of hardware, software, and firmware development.

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