Title: Owner
Company: Enviro-Master of Reno, Lake Tahoe
Location: Reno, Nevada, United States
Ida Julia Loveall, owner of Enviro-Master of Reno, Lake Tahoe, has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements and leadership in commercial cleaning services.
Ms. Loveall has established herself as a leading expert in high-quality cleaning through her role as the owner of Enviro-Master of Reno, Lake Tahoe since 2019. For over five years, she has managed the company’s day-to-day operations, supervised and trained her team, and ensured that every service meets rigorous standards. Shortly after Ms. Loveall and her husband, Robert Loveall, launched the business, they faced the unprecedented challenges of the COVID-19 pandemic lockdowns. However, their leadership and commitment to excellence have driven substantial growth, starting with just two employees and now overseeing a team of 10.
With her company recognized for its outstanding reputation in the greater Reno area, Ms. Loveall is particularly proud of its consistent year-over-year growth since its inception, even during a difficult economic period. Under her guidance, Enviro-Master of Reno, Lake Tahoe has thrived organically and now exceeds $1 million in annual revenue. Part of Ms. Loveall’s success is her dedication to providing high-quality work for customers while ensuring that all employees receive health benefits and a livable wage.
Enviro-Master of Reno, Lake Tahoe specializes in commercial cleaning services. Serving numerous industries throughout the area, from health care and educational institutions to restaurants, doctors’ offices, religious organizations and more, Ms. Loveall’s team of highly trained professionals offers the gold standard in cleaning services.
Before founding Enviro-Master of Reno, Lake Tahoe, Ms. Loveall spent over 15 years developing her expertise in the cleaning industry. Her professional journey spans more than two decades, during which she has developed a reputation for operational excellence and customer satisfaction.
Ms. Loveall’s decision to enter the cleaning profession was inspired by personal circumstances after just a few years of marriage. Due to her husband’s dissatisfaction with frequent overseas travel as an engineer, her recent move from Brazil and her difficulty in securing well-paying employment, they researched franchise opportunities focused on environmental impact. Soon after, they met with the chief executive officer of Enviro-Master, their chosen franchise, and decided to pursue this venture as partners.
Supported by foundational knowledge, Ms. Loveall’s educational background includes earning a high school diploma in her native country of Brazil. Her academic achievements provided a strong framework for her problem-solving abilities and organizational skills, qualities that have been instrumental in her business success.
Celebrated for her accomplishments, Ms. Loveall’s entrepreneurial efforts have contributed to Enviro-Master of Reno, Lake Tahoe being named Best Cleaning Company in Reno by Business Rate in both 2024 and 2025. She attributes much of her success to her ability to handle complex issues that others cannot resolve, leaving customers both surprised and satisfied. Ms. Loveall’s approach to business is rooted in building strong teams that are eager to learn and contribute to growth while maintaining positive relationships with customers. She has been set apart as an operational leader thanks to her attention to detail and commitment to completing services correctly without hassle.
Born in Bahia, Brazil, Ms. Loveall has embraced life in the United States, finding fulfillment in new opportunities such as attending school, learning English and starting her own business. She values the acceptance she has experienced and appreciates how Americans treat one another, viewing these aspects as integral to achieving the American dream. Looking ahead, Ms. Loveall is eager to significantly expand Enviro-Master of Reno, Lake Tahoe, with ambitious goals for continued growth and success in the industry.
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