Title: Founder and Chief Executive Officer
Company: Orchard Creative
Location: Brooklyn, New York, United States
Barney Robinson, founder and chief executive officer of Orchard Creative, has been recognized by Marquis Who’s Who Top Business Owners and Entrepreneurs for dedication, achievements, and leadership in field of advertising.
Drawing on more than 25 years of experience, Mr. Robinson is widely regarded as an innovative leader in the advertising industry. In 2019, he founded Orchard Creative, where he continues to serve as the chief executive officer. Based in Brooklyn, New York, the advertising firm is well-known for its creative, modernized campaigns for a variety of major brands, including Google, Foot Locker Inc., Ocean Spray, Silk and Oikos. In his leadership roles, Mr. Robinson oversees various daily responsibilities, primarily working to build and manage his company’s relationships will other companies and advertising agencies.
Since its establishment in 2019, Mr. Robinson has continued to shape advertising trends with Orchard Creative. To wit, a core aspect of Orchard’s mission is actively addressing the issues of gender and race inequality in the advertising industry. In this regard, the company’s majority equity shareholders and highest paid employees are always guaranteed to be women, and all female employees at the company are paid equal to or more than their male peers. Furthermore, Mr. Robinson and his colleagues are committed to increasing the size of the BIPOC talent pool available to the entire industry.
At the onset of his career in 1997, Mr. Robinson joined Bartle Bogle Hegarty (BBH), notably serving as the president for the global advertising agency’s office in New York. As a part of the firm’s corporate leadership team, he also served on the Global Group Board. During his tenure, BBH was named Campaign Magazine’s Agency of the Year in 2003, 2004, 2005 and 2011, IPA & APG Effectiveness Agency of the Year in 2008, and Webby’s Agency of The Year in 2011. Mr. Robinson also founded Barton F. Graf in 2011, where he remained active as the chief executive officer until 2018. Under his leadership, the firm gained global notoriety, earning industry honors including Creativity A-List from 2012 to 2017 and AdAge A-List in 2012, 2013, 2014 and 2016. In 2014, it was named 4A’s Mid-Size Agency of the Year and included on Forbes’ list of Most Influential Agencies and Fast Company’s annual Most Innovative Companies roundup.
Among his other professional honors, Mr. Robinson and Orchard Creative have been recognized on several occasions, receiving the AdAge A-List in 2023 and were named the Best in Business: Gold in 2021. He also holds an executive Master of Business Administration from the New York University Stern School of Business. In light of his fulfilling career, he has largely attributed his success to his education, training and ability to learn on the job. In the coming years, Mr. Robinson looks forward to continuing to build Orchard Creative into the best advertising agency in the United States.
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