Dave Liu

Title: Owner
Company: The Exercise Coach
Location: Encinitas, California, United States

Dave Liu, a franchise owner of The Exercise Coach, has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements, and leadership in the field of health and wellness.

Driven to increase community awareness surrounding health and fitness, Mr. Liu has distinguished himself as the owner of an Exercise Coach franchise in Encinitas, California, since 2022. Founded in 2000, The Exercise Coach offers a sophisticated and highly customizable exercise regimen for all clients, including personal trainers and computerized workout machines that are optimized for efficiency, ensuring that every user’s strength and weakness is targeted for improvement. In his capacity as a franchise owner, Mr. Liu oversees all administrative tasks at the business, as well as coaching clients and promoting a healthy lifestyle on behalf of the local community. Outside of his primary endeavors, he also volunteers as an assistant coach for boys’ and girls’ varsity tennis at Canyon Crest Academy, and as a boys’ basketball coach in Solana Beach. 

Prior to his current endeavors, Mr. Liu led a unique career as a professional poker player for more than 15 years – much to the chagrin of his wife. After the couple began taking care of his grandfather, however, he observed firsthand the consequences that a lack of exercise can lead to in a person, and became inspired to explore a career in fitness coaching. In accounting for his subsequent success, he largely credits his sense of discipline, commitment to hard work, and his ability to maintain a positive state of mind. Having achieved success at his first Exercise Coach location, Mr. Liu aspires to establish a new studio in Carlsbad, California, in the near future. In this fashion, he hopes to continue helping others and saving lives through the power of fitness. 

For more information, please visit:
The Exercise Coach Website

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