Title: Owner
Company: Slim Sadie’s Beef Jerky
Location: Paso Robles, California, United States
Heidi Negranti, owner of Slim Sadie’s Beef Jerky has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements, and leadership in food service entrepreneurship.
Affirming the motto, “Real beef. Real jerky,” Ms. Negranti kept her popular meat snacks business alive and thriving throughout the COVID-19 pandemic after establishing it in 2019. Today Slim Sadie’s Beef Jerky enjoys a positive rating from the Better Business Bureau, steady growth, and sales on Amazon and in at least 200 retail stores. With her responsibilities focused largely on marketing, sales, and office management, Ms. Negranti envisions even greater future success for her product, which she wants to sell in larger supermarket chains. She proudly professes that she owes her success to staying true to her grandfather’s beef jerky recipe, maintaining the quality of her products, and providing excellent customer service in appreciation and respect for communities warmly welcoming her business. Ms. Negranti thanks her mother for teaching her the delectable beef jerky recipe along with her husband and brother for awakening her entrepreneurial spirit. Another cheerleader is her elementary-school-aged son who already helps stock shelves, delivers goods, and collects payments while developing an early work ethic.
A member of the Paso Robles Chamber of Commerce, Ms. Negranti launched the venture as a result of three generations of experience with beef jerky, beginning with her grandfather creating the recipe in 1955. “Slim Sadie,” is a family term of endearment for her mother, who took over the recipe and made it a staple in their home. Her father first sold the snack for $5 a bag at his power plant job, and her mother began making it as a Christmas gift for friends. Yet the beef jerky was never marketed until the business was started, prompted by Ms. Negranti’s brother sharing the snack in his brewery’s tasting rooms and her husband’s encouragement.
After graduating from Paso Robles High School in California, Ms. Negranti served for six years in the U.S. Navy as one of the first women assigned to a destroyer before she was injured. Today, she volunteers with the Mighty Oaks Foundation assisting military veterans. She enjoys equestrian sports, hot yoga, and spending time with her “extended family” of six horses, two dogs, two cats, 14 chickens, and cattle.
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