Title: Founder
Company: Rigelia Strategies LLC
Location: Colorado Springs, Colorado, United States
Mary Carmel Lumibao Serna, Founder at Rigelia Strategies LLC, has been recognized by Marquis Who’s Who Top Business Owners for dedication, achievements and leadership in the Marketing Services Industry.
Ms. Serna has enjoyed a diverse, rewarding career spanning more than two decades, marked by her commitment to mission-driven work and her ability to balance professional achievement with personal fulfillment. In 2025, she founded Rigelia Strategies LLC in Colorado Springs, Colorado, where she currently serves as the company’s founder. Through this venture, Ms. Serna provides ghostwriting services for thought leadership content tailored to environmental, social and governance and clean energy companies. Her expertise includes crafting digital content, such as LinkedIn articles, email newsletter sequences and blogs, as well as capturing and sharing the unique voices, missions and purposes of her clients. Moreover, Ms. Serna offers speechwriting and video interview preparation services, managing her own schedule and client engagements to ensure personalized attention for each project.
After more than 20 years in investment management, particularly within investment compliance, Ms. Serna developed a passion for protecting client interests while ensuring regulatory adherence. Her experiences in this field inspired her transition toward supporting companies focused on positive societal impact through Rigelia Strategies LLC.
Before launching her company, Ms. Serna held several key roles at T. Rowe Price in Colorado Springs. Hired as a specialist in 2011, she rose to become an analyst between 2014 and 2017. Pivoting into the role of a senior analyst, she focused on investment compliance and regulatory adherence. In 2020, Ms. Serna excelled as a lead manager and assistant vice president, overseeing compliance projects and mentoring junior staff. She then became a senior manager and vice president from 2021 to 2025, directing teams and initiatives that contributed to the firm’s operational excellence.
Recruited to T. Rowe Price from CCG in Colorado Springs, Ms. Serna gained foundational expertise as a specialist. She also spent two years at LPL Financial in San Diego, first as an analyst from 2006 to 2007, then as a lead analyst until 2010.
Ms. Serna began her career at T. Rowe Price in Colorado Springs as a senior associate from 2004 to 2006 before returning to the global asset management organization in 2011. She also gained experience as an associate at the 401K Participant Service Center in 2004.
Instrumental in shaping her expertise and approach to business leadership, Ms. Serna earned a Bachelor of Science in design and merchandising from Colorado State University in 2001 and a Master of Science in portfolio management and securities analysis from the Heider College of Business at Creighton University in 2015. This advanced degree provided her with a robust foundation in investment strategy and risk assessment that informed her subsequent roles in finance and compliance. Ms. Serna’s professional credentials included several certifications from the Financial Industry Regulatory Authority, including the Series 63, Series 6, Series 7, Series 66 and Series 24, which have underscored her comprehensive knowledge of securities regulations and investment products.
Ms. Serna’s professional affiliations reflect her dedication to continuous learning and industry engagement. Since 2025, she has been a member of Titans Xcelerator, the American Writers and Artists Institute Circle of Success and the Professional Writers’ Alliance.
Beyond her professional pursuits, Ms. Serna is actively engaged in civic initiatives that reflect her commitment to community well-being. She volunteers with her daughter’s literacy reading group at school, fostering educational development among young students while strengthening connections within the school community. Additionally, Ms. Serna supports Feeding America through local food banks and volunteers with the National Breast Cancer Foundation.
Ms. Serna’s decision to establish Rigelia Strategies LLC stands as her most notable professional accomplishment. By creating a business aligned with her values, she has demonstrated how personal fulfillment and professional success can coexist harmoniously. This entrepreneurial endeavor allows Ms. Serna to support organizations dedicated to the greater good while remaining actively involved in her daughter’s education.
Looking ahead, Ms. Serna plans to expand Rigelia Strategies LLC by amplifying the stories of organizations worldwide striving for positive change. She is also considering future opportunities for board service within mission-driven organizations.
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